A new MSU-themed clothing brand called SD4L (Spartan Dawg 4 Life) is launching soon, according to former MSU football player and trustee Brian Mosallam. The brand aims to connect Spartan Nation with exclusive apparel and products, as well as hiring influencers to promote the brand. One of the potential benefits of SD4L is that it could attract recruits who want to take advantage of the marketing opportunities that the brand offers. MSU head coach Mel Tucker has already been seen wearing a SD4L chain and hoodie, showing his support for the brand. SD4L is a unique and well-funded venture that could boost MSU's athletics programs and fanbase.
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Michigan State donor set to launch "SD4L" clothing brand (247sports.com)