The future of Michigan State starts with the student-athletes of today. It's time to DIRECTLY empower our athletes, to arm them with the tools they need to become the giants of collegiate sports. No more sideline seats – it's YOUR impact that will propel us to victory.

When you buy SD4L merchandise and memberships, the revenue generated creates NIL opportunities for our athletes dollar for dollar. Big wins demand big action. If you want our athletes at the top, it's time to step up, and join the Dawg Fight.

The term "Spartan Dawgs for Life" was created by former MSU athletes. It means even after you graduate as an athlete from MSU, you're still a Spartan Dawg forever – the legacy lives on. Now, with new rules about NIL (Name, Image, Likeness), we realized how important it is to help our current student-athletes. Our mission is to stand by the players who give their all to their school. Our aim is simple: we want to give these young adults chances to benefit from NIL opportunities. We want to make sure the money goes directly to the student athletes. Think of us as a way to connect students with donor support. We help by giving kids the same amount of money in NIL opportunities that we get from donors, subscriptions, and merchandise.